Leaving Yahoo! Inc. to head up Spotify Mobile

I came to Yahoo! Inc in 2006 through the acquisition of Mobile social software company Kenet Works AB of which I was CEO and co-founder (learn more about me). After two years as Director of Product Management and later Director of Business Development, I’ve decided to leave Yahoo! Inc in order to join music startup Spotify.

Like many others , my first time using Spotify gave me that very rare ”Wooha!, wait a minute!”-feeling.

I got that same feeling using Skype for the first time a few years back. It wasn’t the VoIP technology, I’d used loads of other VoIP apps before, it was the implementation of the service. The fact that it just worked! I didn’t have to care about firewalls, NATs, VoIP servers or user SIP domains (because they didn’t use SIP). And the core proposition of the service, voice, had awesome quality! Even more importantly, because of this, my friends, and even my parents, got it to work!

Though the technology had been around for ages, it was the first time I, and most people around me started to seriously think of telephony over the Internet as an alternative to using the POTS.

I get that same exact reaction from my friends (and parents) today when they use Spotify for the first time. It just works, the technology is awesome, but invisible, and the content is there. It is the first time they realize and seriously consider that there may be no point in physically getting, owning and storing every song in the world on your own harddrive, you can just have access to all of them! The only thing you need to own and keep are your favourite song lists, and in a world where you are always connected, that’s actually a lot more portable and easy to manage across computers and devices. For most people, who never heard of “cloud services”, this is a pretty mind blowing realization!

So back in December, when I got the chance to join this great team of serial entrepreneurs, and work with some of Europe’s top engineering talent, around a topic such as music, that engages just about everyone from all walks of life, I just had to take it!

Starting in February, I will head up something that a lot of users have already requested and discussed extensively, Spotify on the Mobile. We obviously can’t tell you our plans yet, but make sure you subscribe to this blog to be the first to know!

I want to take the chance to say a big Thanks to all of the great colleagues and friends at Yahoo!, from Madrid (you know who you are!) to Germany, London and Sunnyvale. It’s been a lot of fun working with all of you and I’m very excited to see what the recent changes at the big Y! will bring!

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01 2009

16 Comments Add Yours ↓

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  1. 1

    Congrats Gustav and Esp Spotify for a great move!

    • Gustav #

      Many thanks Hjalmar!

  2. Daniel Raffel #

    Congrats Gustav! Spotify is awesome and Andreas and Daniel have put together a great team – now including you. :) I look forward to using Spotify mobile. All the best.

    • Gustav #

      Thanks Daniel! :) All the best to you too.

  3. 5

    Spotify on the Mobile will be a Game-Changer (it it comes in 2009!) Then spotify will truly be music on the fly. Looking forward to work with your API:s

  4. 6

    Hi Gustav, nice move. Congrats. Tried Techcrunch for news about what happened to the Kenet software. Couldn’t find anything past 2006, what did happen with your stuff?

    • Gustav #

      Thanks! Kenet Works and the software and IP was acquired by Yahoo in 2006.

  5. 8

    Congrats Gustav! Really looking forward to the Spotify iPhone-app! :)

  6. 9

    with what mobile?
    iphone or windows mobile?

    • Gustav #

      Sorry Mike. I can’t say anything about that. You’ll have to stay tuned :-)

  7. Aitor #

    I hope it also appears for Nokia’s S60s. Keep up the good work! :D

  8. 12

    That what we call a perfect match – Gustav/Daniel. Good luck

  9. 13

    congratulations on the move! where should we submit all of out ideas for the first beta (or even alpha!)?

    subscribed to your blog.

  10. 15

    @Gustav: Yeah… but where is the Kenet code currently? In Yahoo Go for Mobile, or what?

  11. 16

    Great! Thank you!
    I always wanted to write in my blog something like that. Can I take part of your post to my site?
    Of course, I will add backlink?

    Sincerely, Reader


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